Advertise with Expat Shield

The Expat Shield is designed for expatriates!

"An expatriate (in abbreviated form, expat) is a person temporarily or permanently residing in a country and culture other than that of the person's upbringing or legal residence. The word comes from the Latin ex (out of) and patria (country, fatherland)." Source Wikipedia.

These are typically highly skilled professionals who are brought to a different location by their company or profession to help establish or build up their business outside of their home country.

These are valued employees whom organizations spend on average more than $75K on relocation services alone, outside of elevated salaries. (source: worldwide ERC)

They have higher earning potential, and a higher than average disposable income due to corporate benefits. For example:

  • 86% of companies provide COLA or Cost Of Living Adjustments.
  • 95% + of companies provide some form of tax reimbursements either in the form of relief or complete subsidy.
  • 95% provide free shipping of goods.
  • 75% provide free storage of goods while on assignment.
  • 4% provide free housing assignment
Source: Handbook of research in international human resource management By Günter K. Stahl, Ingmar Björkman

Direct compensation in the form of salary can be as much as 2x their compensation in their native country.

Negotiating Expatriate Packages
Lionel Laroche, Ph.D., P.Eng. and Catherine Mercer Bing, MA


These statistics demonstrate why a very high disposable income is available b expats and why they are such a desirable advertising target.

On average, the Expat Shield user makes $75,000 per year. (note this is not adjusted for expatriates)


Meet the Expat Shield user

Bill and his family moved to Dubai for a two-year project to advance his career. Often, expats miss certain services that are expected in their home country, but are not available in places like Dubai, China, Vietnam, Korea or Saudi Arabia. Social sites such as Wikipedia, twitter, facebook, myspace and youtube are just a few of the sites that areunavailable from their view. With Expat Shield, they can still access those unavailable sites and even make VOIP Calls. Products and services Bill and his family can expect to buy or use include automobiles, communications, shipping, e-commerce, language learning, education and luxury consumer goods.