Audience Overview
The Expat Shield users comprise of travelling senior executives, journalists, finance and technology executives, and tech influencers reaching close to 8 million unique users per month.
Expat Shield users are travelling and living away from their home country and are using Expat Shield as an everyday utility to stay connected to friends, family and the same Internet experience as they are used to at home. For example American business people that subscribe to the WSJ, may find that they can’t access the WSJ journal while visiting or working from Beijing. ExpatShield enables immediate access to the WSJ and any other content online that may not be otherwise available.
Unique Users 7,857,000
Male 90% Median
Age 39 Median
HHI $80,000 Average
Household Income $100K + 25%