Advanced Customer Targeting

Expat Shield provides flexible, cutting edge targeting solutions that reach the right customer at the optimal time.

Advanced customer targeting opportunities available on Expat Shield include:

Target advertising by specific domains as the user browses the web with Expat Shield. Targeting is available based on contextual categories and all ads are placed at the top of the page. Reach users on very premium domains, as they conduct their online activities.

Expat Shield provides the ability to reach users as they are conducting social networking on Facebook, sharing videos on YouTube, or meeting new friends on Orkut. Customized solutions are available to reach the social networking segment.

Expat Shield can deliver your advertising right to users as they search online. Your ad can be placed at the top of major search engines. Re-targeting is also available based on reaching users on non-search sites based on their previous search query.

Target advertisement to Expats by time of day, based on typical online usage patterns. Reach finance professionals in the early morning, technology focused users in the afternoon, or affluent consumers in the evenings.

Using cutting edge technology algorithms, ExpatShield can provide targeting to reach users as they browse the web from one domain to the other. Advertisers are able to reach a WSJ user, when they are on non-WSJ domains (for example if a WSJ users transitions to Facebook), Expat Shield could effectively reach that user, even when they leave a given url.

Using industry leading segmentation tools Expat Shield can target visitors by household composition, income, lifestyle preferences and behaviors. This unique opportunity allows marketers to reach customers that fit their desired profile.